Linktree alternative for people who sell: hej.link
Linktree is the default link-in-bio page, with a free plan and a long feature list. hej.link is for the case where the bio link has to sell: Shopify products with a cart, or your own digital products, at one flat price.
At a glance
| Feature | Linktree | hej.link |
|---|---|---|
| Price | Free, then $8, $15 or $35 a month ($6, $12 or $30 billed annually) | $15 a month, one plan |
| Free plan | Yes | No. 7-day free trial once released |
| Fee on your sales | Varies by plan. 0% on Pro and Premium | None |
| Shopify products with a cart | Not compared here | Yes, with checkout in your store |
| Your own digital products | Yes, and courses | Yes, files sold through Stripe. No courses |
| Remove the tool's branding | From Pro | No. Every page carries a small hej.link mark |
| Analytics | 90 days on Starter, a year on Pro, all-time on Premium | Views and clicks per block and per source |
| Scheduling social posts, Instagram auto-replies | On Premium | No |
| Available | Now | Early preview, by waitlist |
Where Linktree is the better pick
- You want a free page
- Linktree's free plan gives you unlimited basic links and email and phone sign-ups. hej.link has no free plan.
- You need it this afternoon
- Linktree is open to everyone. hej.link is in early preview: you reserve a name and wait for your turn.
- You want the tools around the page
- Social post scheduling, Instagram auto-replies, link rules, courses, and integrations with Mailchimp, Klaviyo and Google Sheets. hej.link does none of that.
- You want your own branding only
- Linktree removes its logo from Pro upward. hej.link pages keep a small mark at the bottom.
Where hej.link is the better pick
- Your bio link should sell Shopify products
- Add products or collections from your store. Visitors fill a cart on the page and pay in your store's own checkout, so orders land where they always do.
- You recommend products from other stores
- Search a catalog of Shopify stores and put other people's products on your page, next to your own links.
- One price, nothing held back
- $15 a month covers everything the product does. There is no cheaper tier with the selling features switched off, and no fee on sales.
- Selling files without a platform cut
- Digital products are sold through Stripe and hej.link takes nothing. You pay Stripe's fee and keep the rest.
The short version
If you want a page of links and nothing else, use Linktree’s free plan. It is good at that, and it costs nothing.
hej.link is for a narrower job. It is a link-in-bio page where the links can be products: things from your Shopify store with a working cart, things from other Shopify stores you recommend, or files you sell yourself. It costs $15 a month and takes no cut.
That price is the same as Linktree Pro billed monthly. So the choice is less about cost than about what you need the page to do.
What each one costs
Linktree’s prices, from its pricing page as of 6 October 2026:
| Plan | Monthly | Billed annually | What changes |
|---|---|---|---|
| Free | $0 | $0 | Unlimited basic links, email and phone sign-ups |
| Starter | $8 | $6 a month | Unlimited featured links, basic analytics, link scheduling |
| Pro | $15 | $12 a month | No Linktree branding, 0% fees on sales, mailing list integrations |
| Premium | $35 | $30 a month | All-time analytics, social scheduling, Instagram auto-replies |
hej.link is $15 a month for everything. There is no annual discount and no free plan.
If you are comparing Linktree’s plans against each other, the Linktree pricing breakdown goes through what each tier adds and when the free plan stops being enough.
Selling from the page
This is where the two differ most.
On hej.link a product block shows real products from a Shopify store: picture, price, variants. A visitor adds them to a cart without leaving the page, then pays in the store’s checkout. You can also set a discount code of your store’s that is applied to every cart made from your page.
Digital products work the same way from the visitor’s side: tap, pay, get the file. Payment runs through Stripe on your own Stripe account.
Linktree sells digital products and courses too, and on Pro and Premium it advertises 0% fees. How Linktree handles Shopify products is outside this comparison, so the table above says “not compared” and not “no”.
You can see every hej.link block on the examples page.
What hej.link does not have
It would be easy to leave this out. These are the things people ask about first:
- No free plan. A 7-day free trial is planned for when hej.link is released.
- No custom domains. Your page lives at hej.link/yourname.
- No courses, memberships or bookings.
- No social scheduling, no DM automation, no email campaigns. It collects sign-ups; it does not send newsletters.
- No native app. The editor is a web page that works on a phone.
- It is in early preview, and selling digital products is still being tested with a small group.
If any of those is the thing you need, Linktree or Beacons or Stan Store will serve you better today.
Comparing other tools
If you are still deciding between the bigger names, these go through them side by side:
Questions
Is hej.link free like Linktree?
No. Linktree has a free plan. hej.link is one plan at $15 a month. If a free page of links is all you need, Linktree's free plan does that well.
Can I use hej.link today?
hej.link is in early preview. You can reserve your name on the waitlist now, and we email you when it's your turn. Linktree you can sign up for today.
What does Linktree cost?
As of 6 October 2026 Linktree lists Free, Starter at $8 a month ($6 billed annually), Pro at $15 a month ($12 billed annually) and Premium at $35 a month ($30 billed annually). Pro and Premium come with a 7-day free trial.
Does Linktree take a cut of sales?
Linktree says its transaction fees vary by plan. Pro and Premium are advertised with 0% fees. The pricing page did not print the percentage for Free and Starter as of that date. Stripe's processing fee of 2.9% plus $0.30 applies on every plan.
Does hej.link take a cut of sales?
No. hej.link takes no fee on what you sell. The payment processor's own fee still applies.
Can I show my Shopify products on hej.link?
Yes. You connect your store and add products or whole collections to the page. Visitors add to a cart on the page and pay in your store's checkout.