Stan Store alternative at half the price: hej.link
Stan Store is a creator storefront with courses, bookings and a community, from $29 a month. hej.link is a simpler page for selling files and Shopify products, at $15 a month. Neither takes a cut.
At a glance
| Feature | Stan Store | hej.link |
|---|---|---|
| Price | $29 or $99 a month ($300 or $948 a year) | $15 a month, one plan |
| Free plan | No. 14-day free trial | No. 7-day free trial once released |
| Fee on your sales | None | None |
| Digital downloads | Yes | Yes |
| Courses, bookings, subscriptions, community | Yes, on the $29 plan | No |
| Shopify products with a cart | Not compared here | Yes, with checkout in your store |
| Discount codes, upsells, email broadcasts | On Creator Pro ($99) | Discount codes on Shopify products. No upsells or email |
| Instagram AutoDM | Yes | No |
| Available | Now | Early preview, by waitlist |
Where Stan Store is the better pick
- You sell courses or coaching
- Stan has a course builder, a calendar for bookings and recurring subscriptions on its $29 plan. hej.link sells files and products only.
- You want a community
- Stan includes community features. hej.link has none.
- You want to try it today
- Stan has a 14-day free trial and is open to everyone today. hej.link will have a 7-day trial once released, and is waitlist-only for now.
- You run funnels
- Order bumps, upsells, payment plans, email flows and ad pixels are on Stan's $99 plan. hej.link does not do those.
Where hej.link is the better pick
- You sell files and that's it
- Presets, templates, PDFs, packs. If you don't need courses or bookings, $15 a month does the job that $29 does at Stan.
- You also have a Shopify store
- Your physical products sit on the same page as your downloads, with a cart that checks out in your store.
- Your page is mostly links
- hej.link starts as a link-in-bio page and adds selling. Stan starts as a store.
- You recommend other people's products
- Add products from other Shopify stores to your page from a catalog search.
The short version
Stan Store and hej.link agree on the part people care about most: neither takes a percentage of your sales.
They differ in size. Stan is a storefront for creators who teach, coach and run a community, and it prices that at $29 a month, or $99 with the marketing tools. hej.link is a link-in-bio page that can sell files and Shopify products, at $15 a month.
So the question is whether you need what the extra $14 buys.
What Stan Store costs
From Stan’s pricing post, updated 22 July 2026:
| Plan | Monthly | Yearly | Adds |
|---|---|---|---|
| Creator | $29 | $300 | Storefront, courses, bookings, subscriptions, community, AutoDM |
| Creator Pro | $99 | $948 | Discount codes, upsells, payment plans, affiliates, email, pixels |
There is a 14-day free trial and no permanent free plan.
Over a year, Stan’s Creator plan is $300 billed yearly or $348 billed monthly. hej.link is $180.
Who should stay with Stan
If any of these is how you earn, Stan fits better and the price is fair for it:
- You sell a course and want it hosted where it is sold.
- People book calls with you.
- You charge a monthly subscription.
- You want buyers in a community.
hej.link does none of those, and it is better to say so here than have you find out after moving.
Who hej.link is for
People whose page is mostly links, with a few things for sale among them. A preset pack and a template. A PDF guide. Or a Shopify store’s best sellers, with a cart, next to the links to everything else.
Digital products are paid through your own Stripe account, and the buyer gets the file straight away. hej.link is in early preview, and this part is still being tested with a small group, so today you reserve a name on the waitlist and not much else.
Every block is on the examples page.
More comparisons
- Stan Store vs Linktree, side by side
- Linktree alternative
- Beacons alternative
Questions
How much is Stan Store?
Stan's own pricing post, updated 22 July 2026, lists Creator at $29 a month ($300 a year) and Creator Pro at $99 a month ($948 a year), with a 14-day free trial and no permanent free plan.
Does Stan Store take a percentage of sales?
No. Stan says it charges zero transaction fees. Neither does hej.link. Payment processing fees apply on both.
Is there a cheaper alternative to Stan Store?
It depends on what you sell. hej.link is $15 a month and sells downloadable files and Shopify products. It has no courses, bookings or community, which Stan includes at $29.
Can hej.link sell courses or coaching calls?
No. hej.link sells files that the buyer downloads, and physical products through a connected Shopify store. For courses, bookings and subscriptions, Stan Store is built for that.
Does hej.link have a free trial?
It will have a 7-day free trial once it is released. Right now it is in early preview with a waitlist. Stan Store has a 14-day free trial today.
Can I show Shopify products on hej.link?
Yes. Connect your store and add products or collections. Visitors use a cart on the page and pay in your store's checkout.